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SHOEOHS

Make people aware of the new Brooks Cambium bicycle saddle

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SHOEOHS

Campaign · Service Design · Branding · Digital

SHOEOHS (Concept Brand)

Created at John Primmer

 
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Shoe service concept
Following the circular economy model, SHOEOHS is a proposed ecosystem for the buying and manufacturing of shoes. Incentives encourage the consumer to return/ replace worn out shoes to ensure continual use of the same materials in the closed loop system.

 
 
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Development

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