SHOEOHS8.jpg

SHOEOHS

Make people aware of the new Brooks Cambium bicycle saddle

SHOEOHS8.jpg

Campaign — Service Design — Branding — Digital

SHOEOHS
Shoe service concept

Following the circular economy model, SHOEOHS is a proposed ecosystem for the buying and manufactuirng of shoes. Incentives encourage the consumer to return/ replace worn out shoes to ensure continual use of the same materials in the closed loop system.

Self Initiated

SHOEOHS3.jpg
SHOEOHS4.jpg
SHOEOHS5.jpg
SHOEOHS6.jpg
SHOEOHS7.jpg
 

Development

SHOEOHS2.jpg