John Primmer
Virgin Online Pres8.jpg

Virgin

A campaign solely using image to deliver the message of the charity. Severe symptoms of a stroke include paralysis in one side of the body or inability to see one side of the visual field.

 
 

Brief

Show that Virgin Atlantic are the most comfortable way to travel

 
 
 

Insight

Legroom on flights is a hot topic with travellers. As a brand Virgin are known as being assured, so this is an area they feel comfortable to celebrate

 
 
 

Solution

A tongue-in-cheek spin on DVT flight socks; introducing Virgin Atlantic’s flight socks, they’ve got you covered for summer AND winter. We’ve even extended this belief to our cabin crew, allowing for a more relaxed dress code 

 
 
THINK! 01