How do you create an identity which represents the diverse sound of a contemporary orchestra?
Create a distinguished and adaptable fluid brand system which can be changed to suit the needs of the performance taking place.
Concept · Art Direction · Graphic Design · Illustration
Augsburger Gesellschaft für Neue Musik
Created at John Primmer
Flexible Identity Jetzt: Musik; a live project which involved a lengthy and playful process in understanding how to best represent the sound of a German contemporary orchestra through a fluid brand system.